Wine branding test project
This is a non-commercial test project for a job application (R Agency, Kyiv). The task was to make a branding for biodynamic wine producers from Texas with the target audience of men older than 65 y.o. The bottle has to have a label with a glucometer. This wine can be bought only for bitcoin, and some money from the cost will be donated to save rainforests. Also, it is decided that it will be advertised by K-pop artists.
Nowadays, Texas is a fast-developing state with lots of opportunities and creative, rich people. But yet it saved its authenticity. So, the logotype should be relevant to both of these facts. I combined melted Texas sun with laso, adding the font with appropriate characteristics for this region and product. The label is perforated with the logotype through which the light and colour of the wine are illuminated, emphasizing the versatility of the colours of the sunset.
The shape of the bottle is classic for strong drinks, so they feel its usual shape and weight to slide it on the bar counter.
K-pop artists remind the target audience to remember their inner child and encourage them to be bold and different no matter how old they are and still be taken seriously with style.