Tata, graphic designer

since 2003

Role:

Marketing Designer

Language:

Ukrainian, English

Focus Areas:

E-commerce, Ai, Marketing, Packaging, Leadership

As the Team Lead Designer in the E-commerce department of a leading Ukrainian supermarket chain, I oversee design initiatives and develop innovative marketing campaigns that enhance customer engagement. I collaborate with various departments to create clear briefs for internal teams and external agencies, ensuring that all design projects align with business objectives and optimise the online shopping experience.

Key contributions include:

Responsible for creating and implementing innovative marketing campaigns that effectively promote products and enhance customer engagement.
Write comprehensive briefs for external agencies and internal teams, ensuring clear communication of project goals and creative direction.
Collaborate with marketing, merchandising, and other departments to ensure design alignment with overall business strategies and objectives.
Manage design projects from concept to execution, ensuring timely delivery and adherence to brand standards while optimising for e-commerce platforms.

Lemon&Lime

2022-2023

Role:

Brand Designer

Language:

English

Focus Areas:

Branding, Identity, Leadership, Brand Strategy, Creative Direction

Served as a Brand Designer in a Slovak agency, closely collaborating with the IT company Blue Lemons to create cohesive and impactful brand identities.

Key contributions include:

Partnered with diverse teams, including marketing and development, to ensure alignment between brand strategies and project execution.
Wrote detailed briefs for animation projects, ensuring clarity in creative direction and aligning visual storytelling with brand objectives.
Managed branding projects from conception to completion, ensuring timely delivery while maintaining high quality and adherence to client specifications.
Emphasised innovative design solutions that addressed client needs and market trends, fostering a collaborative and forward-thinking environment.

Rocket Delivery

2019-2022

Role:

Graphic Designer

Language:

Ukrainian, English

Focus Areas:

Leadership, Marketing Design, B2B, Branding, E-commerce, Design Thinking & Problem Solving

In my role at Rocket Delivery, a food delivery app company, I began as a Graphic Designer and advanced to Design Team Lead, supported by a creative director who helped me develop a personalised growth roadmap.

Key contributions include:

Worked closely with the full production team, writing briefs for animations, photo shoots, and videos to ensure cohesive visual storytelling.
Created distinctive logotypes for subsidiaries, reinforcing brand identity and enhancing overall recognition.
Managed design projects from concept to execution, ensuring timely delivery and alignment with strategic goals.
Fostered a collaborative environment that encouraged innovative ideas and effective solutions throughout the design process.
Developed targeted marketing materials that effectively communicated brand messages and engaged users, contributing to campaign success and app visibility.

Clever Digital

2019

Role:

Graphic and Marketing Designer

Language:

Ukrainian

Focus Areas:

E-commerce, Marketing Design, PPC, Digital Design, Branding

In my role as a Graphic Designer at a marketing agency, I partnered with a diverse team, including C-level executives and production specialists, to craft integrated marketing campaigns. I focused on developing brand identities and designing various promotional materials, ensuring consistency with overall strategies while enhancing campaign performance through effective teamwork.

Key contributions include:

Worked as a Graphic Designer within a full-stack team, collaborating closely with C-level executives and the photo/video production team to deliver cohesive marketing campaigns.
Engaged in cross-functional project management, coordinating design efforts with copywriters and strategists to ensure a unified brand message.
Utilised creative problem-solving skills to address client needs, adapting designs based on feedback and performance metrics to optimise campaign effectiveness.

Reklamist Agency

2018-2019

Role:

Graphic Designer

Language:

Ukrainian

Focus Areas:

Advertising, OOH, POSM Materials, Marketing design, Branding

In this role as a Graphic Designer, I collaborated with a team and engaged directly with clients and the production team. I started to develop brand-aligned logos and managed projects from concept to print preparation, enhancing my skills in teamwork, client communication, and quality control.

Key contributions include:

Implemented advanced colour management techniques, maintaining flawless colour consistency across print runs and driving improvements in proofing and calibration practices.
Successfully advised on materials and printing techniques like offset, digital, and screen printing to meet client goals and elevate the finished product’s quality.
Developed seamless workflows with both designers and print technicians, ensuring smooth proofing, real-time adjustments, and consistently high-quality results.
Began creating unique, brand-aligned logos for clients, enhancing brand identity offerings and adding a new creative service to support client needs.
Worked closely with clients and team members to develop logos that aligned with brand values and resonated with target audiences, elevating the overall client experience.

Print house KUB

2017-2018

Role:

Graphic and Template Designer

Language:

Ukrainian

Focus Areas:

Advertising, OOH, POSM Materials

This was my first role as a Graphic and Template Designer in a print house, where I operated as the sole designer. I managed all design tasks independently, from initial concept creation to preparing files for print production, ensuring both quality and consistency across projects.

Key contributions include:

Developed expertise in preparing designs with accurate bleeds, crop marks, and CMYK colour settings, significantly reducing print errors and reprints.
Ensured vibrant, true-to-design print outcomes by implementing quality control and colour calibration methods, aligning digital files with final printed materials.
Refined design layouts to improve legibility and visual hierarchy, adapting designs for diverse formats including brochures, packaging, and posters.
Partnered closely with print technicians to oversee proofing and make real-time adjustments, enabling efficient production and a high-quality finish across projects.
Designed eye-catching and functional packaging that reinforced brand identity and ensured product integrity during transport and display.

Branding Skills

Brand Strategy Development
Visual Identity Creation
Logo Design
Brand Guidelines and Standards
Market Research and Analysis
Strong Knowledge of Software: Photoshop, Illustrator, Figma, After Effects, Premiere Pro
Colour Theory in Printing and Digital Design

Mentorship & Team Leadership Skills

Team Development and Training
Project Management
Cross-Functional Collaboration
Performance Evaluation and Feedback
Conflict Resolution

Marketing Design Skills

Campaign Development
Print and Digital Design
User-Centric Design
Content Creation for PPC and SMM
Layout and Composition

Animation Skills (Additional)

Animation Brief Writing
Storyboarding
Motion Graphics Design
Basic Animation Techniques
Collaboration with Animation Teams

Projector Online Institute

Courses

Motion Design (Adobe After Effects soft)

Khmelnytskyi National University

Technology and Design | Graphic Design and Advertising

Master’s degree

Relevant coursework: Branding, Typography, Graphic Design, Marketing, Psychology, Fine Arts

Khmelnytskyi National University

Technology and Design | Graphic Design and Advertising

Bachelor’s degree

Relevant coursework: Visual Communication, Graphic Design, Marketing, Psychology, Fine Arts

Summary

Now, when you had a chance to read about my experience you can get to know me better :)

I’m Tata, a fun and creative brand and graphic designer from Ukraine. My journey has taken me from large supermarket chains to creative agencies, all while keeping a meticulous eye on details—managers love my pedantic approach to layers and files!

I thrive in collaborative environments, bringing infectious enthusiasm and natural leadership to every project. My furry muse, my dog, keeps my spirits high and adds a sprinkle of joy to my daily routine.

Always eager to learn and embrace new adventures, I’m excited to explore opportunities in different countries. Let’s create some magic together!