It's a branding for small company that provides clients with service of powder coating and sandblasting. One of the biggest parts of powder coating process is baking powder paint. I found one silver lining between family name Honchar ("Potter" in English) of the owners and the main part of daily working process of their company. That is how jug appeared in the logotype. The gradient chosen evokes the essence of powder coating, giving the brand a professional and familiar touch. So the variant was taken unanimously.