I had the opportunity to work on a branding project for a lawyer in early 2022. The main branding mark initially featured a letter Z, which represented the lawyer's name. However, due to the full escalation of the Russian war in Ukraine, the symbol of the letter Z has unfortunately become associated with terrorism and the ongoing invasion. In light of these events, I had to redesign the branding to ensure it aligns with the changing times and avoids any unintended negative connotations. The new design reflects the lawyer's professionalism, integrity, and commitment to justice.

Through careful consideration and creative adaptability, I crafted a fresh and meaningful branding that sets the lawyer apart in a positive and relevant way. As a designer, it is crucial to stay aware of the evolving global landscape and respond to it responsibly. This project serves as a testament to the adaptability and resilience of branding in a changing world.