Roasters branding
The client, a lovely young family of coffee roasters, brings a touch of cuteness to the world of coffee. Their brand, established in late 2022, caters to young alternative coffee enthusiasts and the HoReCa industry. Seeking simplicity and broad appeal, their name consists of the first two letters of their own.
This passionate duo delivers an extraordinary coffee experience. Their careful eyes to every detail, desire to hear, and precise roasting techniques make me fall in love with them and inspire make the perfect designs for them. They invite like-minded individuals and establishments to join them in celebrating the beauty of their exquisite, yet understated, offerings. Every cup and package of coffee they make tells a story.
Inspired by the uplifting words of Barack Obama, "Yes, we can". It’s conformable with the naming of the brand, so this line is a silver lining through the brand to inspire people that they KAAN everything simply with a cup of coffee. With KAAN, a cup of coffee holds the power to inspire and fuel greatness. Just as Obama's words resonated with millions, our brand seeks to uplift and empower individuals through the simple pleasure of coffee.